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5 Technology Decisions Founders Regret (And How to Avoid Them)

Avoid the five most common technology mistakes founders make. From over-engineering to skipping mobile, learn what to do instead before it costs you.

Soatech Team10 min read

The Technology Decisions That Haunt Founders

Every founder makes technology decisions in the first year that they'll either thank themselves for or deeply regret. The challenge is that these decisions feel reasonable at the time. It's only months later, when the codebase is tangled, the bills are climbing, and the team is frustrated, that the real cost becomes clear.

We've worked with dozens of startups — some from day one, others who came to us after costly missteps. The technology decisions founders regret fall into the same patterns again and again. Here are the five most common, and exactly what to do instead.

Regret 1: Over-Engineering the First Version

This is the most expensive mistake in software development, and it's almost always driven by good intentions.

What It Looks Like

  • Building a microservices architecture for an app that has 12 users
  • Implementing a complex caching layer before you have performance problems
  • Creating an elaborate admin dashboard with 30 configuration options when 3 would suffice
  • Spending 4 months building features "we'll need eventually"

Why Founders Do It

The reasoning sounds logical: "We're going to grow fast, so we should build for scale from the start." But building for a million users when you have zero is like buying a warehouse before you've sold your first product. You're spending money on problems you don't have yet while delaying the things that would actually get you customers.

What to Do Instead

  • Build a monolith first. A single, simple application is easier to build, test, deploy, and debug. You can split it into services later when you actually need to.
  • Use the simplest solution that works. Database query too slow? Add an index before adding a caching layer. Page rendering slow? Optimize the query before rewriting the frontend.
  • Set a time limit for V1. If your MVP takes more than 8–10 weeks, your scope is too ambitious. Cut features ruthlessly using the MVP checklist.

The Cost of This Mistake

Over-engineering typically adds 2–4x to your initial development time and cost. A product that should have launched in 8 weeks takes 6 months. By then, you've burned cash, missed market timing, and built features nobody tested with real users.

Regret 2: Choosing the Wrong Tech Stack

The tech stack determines what your product is built with — programming languages, frameworks, databases, and hosting. Choosing the wrong one doesn't just slow you down during development. It haunts you for years.

What It Looks Like

  • Using a niche framework because one developer loves it, then struggling to hire when that developer leaves
  • Choosing a database that can't handle your query patterns
  • Building on a platform that gets discontinued or changes pricing dramatically
  • Picking "the latest thing" instead of proven technology

The Real-World Impact

ProblemConsequence
Niche frameworkCan't hire developers. Recruitment takes 3x longer.
Wrong databasePerformance issues at moderate scale. Expensive migration.
Discontinued platformForced migration under time pressure.
Unproven technologyMissing documentation. Unexpected bugs. No community support.

What to Do Instead

Choose boring technology. Seriously. The most successful products in the world run on well-established tools:

  • Frontend: React or Next.js — massive ecosystem, thousands of developers available
  • Backend: Node.js, Python (Django/FastAPI), or Ruby on Rails — proven, well-documented, easy to hire for
  • Database: PostgreSQL — handles almost everything, scales well, enormous community
  • Hosting: AWS, Vercel, or Railway — reliable, scalable, well-documented

The tech stack should be a solved problem so you can focus on your actual product differentiator. Nobody ever won a market because they used a cooler framework.

When to Consider Non-Standard Technology

There are legitimate exceptions:

  • ML/AI products — Python with specialized libraries (TensorFlow, PyTorch) makes sense
  • Real-time systems — Elixir or Go may be justified for specific performance characteristics
  • Mobile apps — React Native or Flutter for cross-platform, Swift/Kotlin for native performance

Even then, keep the rest of the stack boring. Your AI model can be innovative while your API runs on standard Node.js.

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Regret 3: Skipping Mobile Responsiveness

This one surprises founders who think their product is "desktop-first." Here's the reality: over 60% of web traffic comes from mobile devices. Even B2B SaaS products see 30–40% of logins from phones and tablets.

What It Looks Like

  • Building a desktop-only web app and planning to "add mobile later"
  • Testing only on laptop screens during development
  • Ignoring how forms, tables, and dashboards render on smaller screens

Why It's So Costly

Retrofitting a desktop-first application for mobile is dramatically more expensive than building mobile-responsive from the start. Here's why:

  • Layout restructuring — Desktop layouts don't translate to mobile. Tables, multi-column designs, and wide forms need to be completely rethought.
  • Interaction patterns — Hover states don't exist on mobile. Right-click menus are useless. Touch targets need to be larger. Navigation needs to be reworked.
  • Testing surface — You're now testing on dozens of screen sizes instead of a few. Every feature needs to work on iPhone SE through iPad Pro.

What to Do Instead

  • Start with a CSS framework that handles responsiveness out of the box — Tailwind CSS is the most popular choice
  • Test on mobile during every sprint — Put it in the QA checklist. Not "at the end." Every single sprint.
  • Design mobile-first — Start with the smallest screen, then add complexity for larger screens. This forces you to prioritize what matters.
  • Buy a cheap Android phone for testing — Don't rely on browser simulation alone. Real devices reveal real problems.

The Exception

Internal tools used exclusively on desktop workstations (factory floor systems, trading platforms, medical imaging software) can reasonably skip mobile. But if your users might ever open your product on a phone — and they will — build for it from day one.

Regret 4: Building Authentication from Scratch

This one comes up with alarming frequency. A developer says "I'll just build the login system myself" and the founder doesn't know enough to push back. Then months later, they discover security vulnerabilities, missing features, and a maintenance burden that never ends.

What Building Auth Involves

Authentication sounds simple — username, password, login button. In reality, a production-ready auth system includes:

  • Password hashing and storage (bcrypt, argon2)
  • Email verification and password reset flows
  • Session management with secure tokens
  • OAuth/social login (Google, Apple, GitHub)
  • Two-factor authentication (TOTP, SMS)
  • Rate limiting to prevent brute-force attacks
  • Account lockout policies
  • CSRF and XSS protection
  • GDPR compliance for data handling
  • Audit logging of all authentication events

Building this properly takes 3–6 weeks of a senior developer's time. That's $5,000–$15,000 of development cost for a commodity feature.

What to Do Instead

Use a dedicated auth service. They've already solved these problems:

ServiceCostBest For
ClerkFree up to 10K users, then $0.02/userModern UX, fast setup
Auth0Free up to 7.5K users, then $23+/moEnterprise features
Supabase AuthFree (included with Supabase)If already using Supabase
Firebase AuthFree up to 50K usersIf already in Google ecosystem

These services handle security, compliance, and edge cases. They're maintained by dedicated security teams. Your developers can integrate one in 1–2 days instead of spending weeks building an inferior version.

When Custom Auth Is Justified

Almost never for startups. The only legitimate exceptions:

  • You're building a security product where auth IS the product
  • You have extreme compliance requirements that no auth provider can meet
  • You're operating in an air-gapped environment with no external service access

If none of these apply, use a service. Read more about avoiding this and other common mistakes in our build vs buy guide.

Regret 5: Skipping CI/CD from the Start

CI/CD stands for Continuous Integration / Continuous Deployment. In plain language: automated systems that test your code and deploy it to production safely.

What Skipping CI/CD Looks Like

  • Developers manually upload files to the server
  • No automated tests — bugs are caught by users, not by the system
  • Deployments are scary events that happen on Friday evenings (and break on Saturday mornings)
  • "It works on my machine" is a regular phrase in team meetings

Why Founders Don't Prioritize It

Because it feels like infrastructure, not product. When you're racing to ship features, spending time on deployment pipelines feels like a distraction. But the math is clear:

ActivityWithout CI/CDWith CI/CD
Deploying a change30–60 min manual process5 min automated
Catching bugsUsers find them (costly)Automated tests find them (cheap)
Rolling back a bad deploy2–4 hours of panic1 click, 2 minutes
Confidence in deploymentsLow (fingers crossed)High (tests passed)
Deployment frequencyWeekly or monthlyMultiple times per day

What to Do Instead

Set up CI/CD before writing your first feature. It takes a day and pays for itself within a week:

  1. Use GitHub Actions or GitLab CI — Free for most projects, easy to configure
  2. Write tests for the critical path — You don't need 100% coverage. Test the core user flow.
  3. Automate deployment — Every merge to the main branch automatically deploys to a staging environment. Production deploys with one click.
  4. Add basic monitoring — Sentry for error tracking, a simple health check endpoint

The Compound Effect

Teams with CI/CD from day one ship faster, break less, and spend less time firefighting. Over a 12-month period, a team without CI/CD spends an estimated 15–20% of their time on deployment issues and manual bug hunting. That's 2–3 months of developer time wasted per year.

The Pattern Behind All Five Mistakes

Notice what these regrets have in common: they're all cases where founders optimized for the wrong thing.

  • Over-engineering optimizes for future scale instead of current learning
  • Wrong tech stack optimizes for novelty instead of reliability
  • Skipping mobile optimizes for development convenience instead of user reality
  • Building auth optimizes for control instead of security and speed
  • Skipping CI/CD optimizes for feature speed instead of overall velocity

The antidote is the same in every case: prioritize decisions that accelerate learning and reduce risk. Build the simplest thing that works. Use proven tools. Test with real users early. Automate what can be automated.

How to Make Better Technology Decisions

You don't need to become technical. You need to ask the right questions:

  1. "What's the simplest way to achieve this?" — If the answer is complex, push for justification.
  2. "How many other companies use this technology?" — Popularity indicates reliability and hiring ease.
  3. "What happens if we need to change this later?" — Reversibility reduces risk.
  4. "Can we buy this instead of building it?" — Almost always cheaper for non-core features.
  5. "What would this decision cost us if it's wrong?" — High-cost-of-failure decisions deserve more analysis.

Want a second opinion on your technology decisions? Talk to us — we review technical plans and architectures for founders at no cost during our initial consultation. One conversation could save you from a regret that takes months to fix.

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